Loran Simon and Prof. Simon Ash founded the Somnowell dental lab in 2010. Loran used digital marketing to grow patient demand, develop an international network of providers, and generate millions in sales by running thousands of campaigns across the world for the Somnowell dental sleep device.
In 2015 Loran went on to found Somnowell Marketing.
Co-Founder of
Somnowell Ltd
Supporting dentists, sleep apnea companies, medical device and consumer health companies across
UK, Europe, North America and Australia
Supporting dentists, sleep apnea companies, medical device and consumer health companies across UK, Europe, North America and Australia
“My name is Joel McDonald, and I am an Author and a Google AdWords consultant. I’ve reviewed hundreds of advertising accounts, and working with Somnowell Marketing has been an absolute pleasure. Their accounts are some of the most organized and well-performing accounts I’ve looked at. If they are managing your advertising budget for your healthcare business, you can rest assured that your advertising budget is in extremely capable hands.”
“As an author and lecturer I have analysed a wide range of organisations using digital marketing. Working with and learning from Loran at Somnowell Marketing has been inspiring. Loran’s strategies and tactics are truly cutting edge. Every business should be doing what Loran is doing at Somnowell Marketing for healthcare business. Digital marketing IS marketing in the modern world.”
In their words
The Edge Dental
I started working alongside Loran and his team around 6 months ago after hitting a dead end with my previous marketing company where I found my growth had stagnated. Having worked with Somnowell now for 6 months, I can see the difference it has made to my business. Certain changes showed immediate results and I have continued to see my visibility and credibility...
Ewan Bramley Dental Care
I found Loran Simon and Somnowell popping up on my Facebook feed and subscribed to his amazing website, where he was so generous with all manner of digital marketing advice and cookbook recipes for success. One thing led to another and before long I hired Somnowell to take over my website and digital marketing. I was highly impressed with how much work they did for me...
Owner & Consultant Trained Orthodontist
We have worked with а number of different marketing social media companies. Working with Somnowell allows us direct contact with members of staff who are ablе to update our social media channels in real time. For the first time ever we are actually getting patients coming to us via our website that are appropriate to the services that we are providing.
Clinical Director Antwerp Dental Group
Having spent a small fortune to buy and set up a boutique practice in Royston, and having tried for many years to increase revenue and turnover in a sleepy Hertfordshire town, I realised that my major shortfall was not having an effective marketing partner… I gradually noticed the practice coming to life with more interesting and remunerative treatments...
Clinical Director and Implant Dentis at Kalyani Dental Lounge
Somnowell has helped drive new high value patients to the practice. Our online presence has dramatically improved in an increasingly crowded market as a result of improvements to our website content and optimizations on the various social media platforms. We have seen a significant increase in patient engagement and appointment bookings. Our targeted campaigns have...
Commercial Director - TwentyOneDental
Somnowell Marketing are professional, intelligent and above all have an extremely experienced team who know exactly what they are about to help a business generate new leads and growth. Whilst being a proactive business owner and happily gaining in excess of 40 plus new patients per month through our own sheer hard work, total commitment...
Cosmetics & Implant Dentist - Longwood House Dental Care
Fast forward 12 months to today, and I am very happy to report that my website looks much better, updated with regular and valuable content for my patients, and we have a steady stream of well-qualified patient leads arriving with the practice every week as a result of the campaigns we are running. In addition, our patient retention rates have improved significantly...
Marketing Director - Whole You™
We chose Somnowell Marketing because of the experience and insights coming from their own oral sleep device business, and the system they had previously built, which is designed to process a high volume of leads with maximum efficiency. Now, with the LDRS, our team is spending most of their time analyzing and optimizing the communication...
General Manager - Intus Healthcare Limited
We chose Somnowell Marketing because of their experience in the sleep therapy industry. We’re very pleased with the work they have conducted and the early indications of the impact are very encouraging. Their expertise has not only enhanced our online visibility but also helped us connect more effectively with our target audience. We look forward to continued success.
Founder & Chief Marketing Officer, VirtuCLEAN.
We have been impressed with the results and business growth that the work with Somnowell Marketing has produced so far. They have made a good impact in several different areas, and we look forward to continuing our work with them. Their strategic approach and deep understanding of the sleep therapy industry have significantly boosted our practice’s performance.
See the latest social media posts and adverts from your favourite dental and sleep brands
The Somowell Marketing management and team work only with healthcare companies. Our deep understanding of the industry puts us in the best position to deliver outstanding results.
As a full service digital marketing agency that’s a fully integrated part of a sleep apnea medical device manufacturer, we’re an agency with a difference. We offer a unique patient-centred approach to finding and helping new patients receive potentially life-changing dental and sleep-related treatments, products and services.
We help medical device and consumer health companies generate more new patients and customers and increase their revenues and profitability, by harnessing sophisticated and proven approaches for digital marketing.
Digital advertising, SEO, Email marketing, content marketing, website design and more.
At Somnowell Marketing, our digital marketers, account managers and development teams provide customised, patient-centred services and solutions. A decade of working with the dental practices and sleep businesses has equipped us with the experience and data insights to provide our clients with highly effective strategies for short and long-term growth.
For the healthcare industry
Search engine advertising (SEA) involves paying for ads on search engine results pages to attract high-intent prospective patients. It helps healthcare businesses reach relevant audiences, increasing direct inquiries, online purchases, and overall growth.
Social media advertising involves paying for ads on platforms like Facebook, Instagram, Twitter, and LinkedIn. It effectively targets specific demographics and interests, helping healthcare businesses attract and convert potential patients through engaging visual formats and retargeting strategies
Search Engine Optimization (SEO) enhances website visibility on search engines, attracting ideal visitors. It involves technical optimization, consistent content creation, and securing backlinks to drive organic traffic, increase inquiries, and boost online sales, ensuring long-term growth.
Email marketing involves sending targeted emails to promote products, services, or information. It’s used to build relationships, keep customers informed, offer promotions, and engage audiences. It helps nurture leads, attract new patients, and secure professional referrals.
Content marketing involves creating, publishing, and distributing valuable, relevant content to engage a defined audience. It builds brand authority, drives traffic, and generates leads, ultimately achieving business growth through consistent, effective content creation and distribution.
We design and build websites that look beautiful and are highly optimized for conversions. We think about your business goals and your visitors’ emotional needs and the questions they want answered, and design and build accordingly.
AVERAGE INCREASE IN SALES
AVERAGE REDUCTION IN COST-PER-SALE
SUCCESSFUL NEW PRODUCT LAUNCHES
Starting with our own medical device business, we’ve learnt what it takes to achieve a positive ROI with your marketing, and ours.
Dr. Carlos CaballeroMaster Academy of Orthodontic Assistants