Your team

From the creatives who come up with attention grabbing ideas to the analysts who track and measure performance – Somnowell Marketing is an exciting place to be for our team of 29 people who are passionate about healthcare marketing.

Loran Simon

Founder & Managing Director

In 2010 Loran founded the Somnowell sleep device business. The majority of patients are acquired using digital marketing. In 2015 Loran founded Somnowell Marketing, working with enterprise level consumer health and medical device industry companies worldwide, using digital marketing to drive new customer sales and inquiries. Loran is Masters level certified with the Google Squared training program for digital marketing professionals. Loran works with our team leads to create and develop a tailored marketing strategy and approach for each of our enterprise clients.

Dmitry Shilko

Design Lead

Dmitry has 15 years of experience in the field of web design and web
development.
A specialist in website development and support, Dmitry designs the
visual assets such as ad posts Landing Pages used in our clients
campaigns, as well as undertaking full website design and development
projects for our clients.

Dan Wakefield

Design & AI lead

With 18 years of experience as a Web Developer and Designer, Daniel specialises in WordPress, WebXR, and Three.js apps and components, holding roles from Senior Front-End Developer to Creative Director.

Julian Tranca

PPC Lead

With a proven track record in data-driven paid search and social campaigns across major platforms (Google, Bing, Facebook, Pinterest, LinkedIn), Julian has managed over £1,000,000 in client spend across diverse industries.
Specialising in Shopify and WordPress setup, conversion tracking, and Google Ads management, he delivers exceptional ROAS and strategic insights for optimal performance. Julian is highly experienced in client reporting, PPC strategy development, and loves to exceed KPIs for his clients.

Matej Markovic

SEO Lead

With 16 years of hands-on experience in SEO, Matej has mastered the art of optimising websites for peak performance. His extensive work on hundreds of sites has equipped him with the expertise to handle any SEO challenge and implement the most effective solutions. As the head of our SEO efforts, Matej ensures our strategies align with the latest Google practices. His primary goal is to drive organic traffic growth and boost revenue generation through this channel.

Luke Clarkson

Director, Business Development

Luke has 17 years experience working in enterprise level senior business development roles, and has been with Somnowell Marketing since 2018. Luke leads our marketing and business development, identifying consumer health and medical device businesses we feel we may be able to support and help to grow, introducing our services to them and understanding their objectives.

Oksana Mikita

Graphic Lead

Oksana is a versatile Ui/Web/Graphic designer specialising in crafting and visualising web interfaces. Proficient in Figma and Adobe Creative Suite (Illustrator, Photoshop, XD, etc.), she brings creativity and expertise to every project she undertakes.

Jeanie Davis

Editorial Lead

Jeanie is a highly experienced health and medical copywriter. Her expertise was acquired working in major hospitals, medical research centres, medical publishing and online health websites, including WebMD.