Keyword research, technical SEO, local SEO, content, backlinks.
Search engine optimisation (SEO) is the process of optimizing a website or online content to improve its visibility and ranking on search engine results pages (SERPs).
Like any business with a website and an offering, you’ll likely want a steady stream of website visitors from your ideal target audience, discovering your business whilst searching for what you offer, and making an enquiry about your services or buying your product.
Your main objective might be to receive phone calls or webform submissions from potential patients. This direct interaction enables you to connect with them personally, address their inquiries, and lead them towards becoming new clients. Alternatively, if you offer products on your website, you may want these prospects to complete their purchases online, securing e-commerce sales that generate instant revenue.
To receive a consistent volume of website visitors and enquiries in a competitive environment, your SEO needs to be continually managed and optimised:
In summary, SEO helps businesses increase their online visibility, attract more organic traffic, and achieve long-term growth by optimising their websites for search engines.
Some of our results
Intus Healthcare has been helping people with Sleep Disordered Breathing (SDB) for many years, supported by a number of e-commerce and educational websites. Intus caters for both private-paying individuals across Europe and supplies numerous NHS Hospitals and sleep clinics with equipment throughout the UK.
View the case study here.
L&Y Dental practices are fully private dental practices owned by Dr Yasmin Anaboussi and Lakshmi Rao. They provide all kinds of dental services, maintaining the community ethos and providing the facilities of various payment options for patients so they can afford high quality dental treatments.
View the case study here.
What to expect
For the healthcare industry
Search engine advertising (SEA) involves paying for ads on search engine results pages to attract high-intent prospective patients. It helps healthcare businesses reach relevant audiences, increasing direct inquiries, online purchases, and overall growth.
Social media advertising involves paying for ads on platforms like Facebook, Instagram, Twitter, and LinkedIn. It effectively targets specific demographics and interests, helping healthcare businesses attract and convert potential patients through engaging visual formats and retargeting strategies
Search Engine Optimization (SEO) enhances website visibility on search engines, attracting ideal visitors. It involves technical optimization, consistent content creation, and securing backlinks to drive organic traffic, increase inquiries, and boost online sales, ensuring long-term growth.
Email marketing involves sending targeted emails to promote products, services, or information. It’s used to build relationships, keep customers informed, offer promotions, and engage audiences. It helps nurture leads, attract new patients, and secure professional referrals.
Content marketing involves creating, publishing, and distributing valuable, relevant content to engage a defined audience. It builds brand authority, drives traffic, and generates leads, ultimately achieving business growth through consistent, effective content creation and distribution.
We design and build websites that look beautiful and are highly optimized for conversions. We think about your business goals and your visitors’ emotional needs and the questions they want answered, and design and build accordingly.
Starting with our own medical device business, we’ve learnt what it takes to achieve a positive ROI with your marketing, and ours.
