Facebook, Instagram, Twitter, and LinkedIn ads, plus remarketing & retargeting
Social media advertising is a method where businesses pay to display ads on platforms like Facebook, Instagram, Twitter, and LinkedIn. For healthcare businesses looking to grow, this approach is effective for reaching a vast and diverse audience. Social networks use user data to target specific demographics, interests, behaviors, and locations, ensuring your ads reach the most relevant audience.
You will likely already have a social media presence—like a Facebook page with customer reviews or an Instagram account with followers—and might be wondering how this can be used as a foundation to attract more new patients.
You might have a product or service which lends itself well to visual formats such as images and videos, which work particularly well on these platforms. Meta (Facebook and Instagram) offers various ad formats including carousel ads, stories ads, and video ads, allowing you to showcase your offerings in an engaging way.
Most new patients do not proceed with buying a healthcare product or enquire about a service straight away. Healthcare companies often find social media advertising very effective for remarketing and retargeting. Unlike the Google Display Network, social media platforms can retarget individuals who have previously interacted with your ads or abandoned a cart on your website. By showing them additional ads and special offers, you can nurture these leads and encourage them to take action when they are ready to proceed to the next step.
Leveraging social media advertising ensures your healthcare business reaches potential patients or customers interested in your services. This approach maximizes the efficiency of your marketing spend and increases the likelihood of attracting and converting high-quality leads, ultimately driving growth for your healthcare business.
Some of our results
Specialty Medical Equipment is a certified and accredited Medicare provider. They are one of the largest providers in the US of Diabetic Testing Supplies and Continuous Glucose Supplies. Additionally, they are a nationwide provider and supplier of CPAP and BiPAP supplies for their patients living with Chronic Sleep Apnea.
View the case study here.
А leading central London orthodontic and paediatric dental practice that launched in 2014. Moira specialises in consulting on children and jaw surgery orthodontic cases and is her patient’s most enthusiastic cheerleader.
What to expect
For the healthcare industry
Search engine advertising (SEA) involves paying for ads on search engine results pages to attract high-intent prospective patients. It helps healthcare businesses reach relevant audiences, increasing direct inquiries, online purchases, and overall growth.
Social media advertising involves paying for ads on platforms like Facebook, Instagram, Twitter, and LinkedIn. It effectively targets specific demographics and interests, helping healthcare businesses attract and convert potential patients through engaging visual formats and retargeting strategies
Search Engine Optimization (SEO) enhances website visibility on search engines, attracting ideal visitors. It involves technical optimization, consistent content creation, and securing backlinks to drive organic traffic, increase inquiries, and boost online sales, ensuring long-term growth.
Email marketing involves sending targeted emails to promote products, services, or information. It’s used to build relationships, keep customers informed, offer promotions, and engage audiences. It helps nurture leads, attract new patients, and secure professional referrals.
Content marketing involves creating, publishing, and distributing valuable, relevant content to engage a defined audience. It builds brand authority, drives traffic, and generates leads, ultimately achieving business growth through consistent, effective content creation and distribution.
We design and build websites that look beautiful and are highly optimized for conversions. We think about your business goals and your visitors’ emotional needs and the questions they want answered, and design and build accordingly.
Starting with our own medical device business, we’ve learnt what it takes to achieve a positive ROI with your marketing, and ours.
