Search engine advertising

Google search ads, Google Performance Max ads, Microsoft/Bing ads

What is search engine advertising?

Search engine advertising (SEA) is a form of digital marketing where businesses pay to have their ads displayed on search engine results pages (SERPs). For a healthcare business looking to grow, SEA can be particularly effective in attracting a stream of qualified, high-intent prospective patients who are eager to learn more about your product or service.

How does it work?

Your primary goal may be to hear from potential patients via phone calls or webform inquiries. This direct contact allows you to engage with them personally, answer their questions, and guide them towards becoming new customers. On the other hand, if you sell products through your website, you might prefer these prospects to make purchases directly online, benefiting from e-commerce transactions that provide immediate revenue.

Our approach

Regardless of your specific objectives, search engine advertising allows you to present your product or service to a highly relevant audience—those actively searching for the solutions you offer. This targeted approach means your ads are seen by individuals who are already in the market for what you provide. This high-intent audience is more likely to convert, whether that means making a purchase, scheduling an appointment, or contacting you for more information. By leveraging SEA, you can ensure that your business reaches potential patients or customers precisely when they’re looking for the solutions you offer. This not only maximizes the efficiency of your marketing spend but also increases the likelihood of attracting and converting high-quality leads, ultimately driving growth for your healthcare business.

Some of our results

Specialty Medical Equipment is a certified and accredited Medicare provider. They are one of the largest providers in the US of Diabetic Testing Supplies and Continuous Glucose Supplies. Additionally, they are a nationwide provider and supplier of CPAP and BiPAP supplies for their patients living with Chronic Sleep Apnea.
View the case study here.

new CPAP Resupply
patients in 5 months

0

Landing Page
conversion rate

0 %

Established in 1999, Antwerp Dental Group owns 11 private Dental Practices in Cambridgeshire and Hertfordshire. They provide a full range of care, including dental implants, traditional and invisible orthodontic braces, CADCAM fillings, sedation, and mild sleep apnoea solutions. As well as dentistry, we provide Aesthetic treatments to smooth facial and body lines, including injectable products to improve cheek or lip profile.
View the case study here.

new patient leads
generated in 2 years

0

conversion on web
form enquiries

0 %

Working with us

What to expect

Services

Full service digital marketing

For the healthcare industry

Search engine advertising

Search engine advertising (SEA) involves paying for ads on search engine results pages to attract high-intent prospective patients. It helps healthcare businesses reach relevant audiences, increasing direct inquiries, online purchases, and overall growth.

Social media advertising

Social media advertising involves paying for ads on platforms like Facebook, Instagram, Twitter, and LinkedIn. It effectively targets specific demographics and interests, helping healthcare businesses attract and convert potential patients through engaging visual formats and retargeting strategies

Search engine optimisation

Search Engine Optimization (SEO) enhances website visibility on search engines, attracting ideal visitors. It involves technical optimization, consistent content creation, and securing backlinks to drive organic traffic, increase inquiries, and boost online sales, ensuring long-term growth.

Email marketing

Email marketing involves sending targeted emails to promote products, services, or information. It’s used to build relationships, keep customers informed, offer promotions, and engage audiences. It helps nurture leads, attract new patients, and secure professional referrals.

Content marketing

Content marketing involves creating, publishing, and distributing valuable, relevant content to engage a defined audience. It builds brand authority, drives traffic, and generates leads, ultimately achieving business growth through consistent, effective content creation and distribution.

Websites

We design and build websites that look beautiful and are highly optimized for conversions. We think about your business goals and your visitors’ emotional needs and the questions they want answered, and design and build accordingly.