Consumer email marketing, lead nurture sequences, B2B cold outreach.
Email marketing involves sending emails to a group of recipients to promote products, services, or information. It is used to build relationships with potential customers, keep current customers informed and updated on your brand, offer promotions, and generally keep your audience engaged.
You might be thinking about how to get revenue from customer email addresses that you’ve been slowly accruing over the years, perhaps you’ve been adding them to your CRM.
You could be planning an initiative to market to new patients, securing their email address as they request more information, and wondering how to better educate and nurture them to the point where they are ready to proceed.
Often, healthcare companies are also keen to promote their services to other medical professionals such as physicians, to secure new referral based relationships. These people may not be actively searching for your services online, so emailing them can be an effective way of introducing your company to them.
In all these scenarios, email marketing is often an attractive solution, although not without complexities. Whilst email can still be low-cost compared to traditional advertising channels, there are different tech stacks to consider for each approach, each with their own technical setups to ensure good deliverability into inboxes (rather than promotions or spam folders), and creating compelling and well laid out content, to get that audience to take action.
In summary, email marketing is a powerful tool for businesses to connect with their audience, promote their offerings, and drive engagement and sales through targeted, personalised, and cost-effective email campaigns.
Some of our results
SleepQuest, Inc. is a rapidly expanding National Health Services Company focused on Sleep Related Breathing Disorders. They have provided sleep care services for 20+ years with a comprehensive “continuum of care” that includes diagnostic sleep testing, titrations, and CPAP treatment for obstructive sleep apnea (OSA).
View the case study here.
Taylormade Sleep is a Telehealth Sleep Clinic assisting Primary Care Physicians, Cardiologists, Dentists and Clinics to diagnose and treat patients with sleep apnea, with a focus on FDA approved alternative therapies for treatment.
View the case study here.
What to expect
For the healthcare industry
Search engine advertising (SEA) involves paying for ads on search engine results pages to attract high-intent prospective patients. It helps healthcare businesses reach relevant audiences, increasing direct inquiries, online purchases, and overall growth.
Social media advertising involves paying for ads on platforms like Facebook, Instagram, Twitter, and LinkedIn. It effectively targets specific demographics and interests, helping healthcare businesses attract and convert potential patients through engaging visual formats and retargeting strategies
Search Engine Optimization (SEO) enhances website visibility on search engines, attracting ideal visitors. It involves technical optimization, consistent content creation, and securing backlinks to drive organic traffic, increase inquiries, and boost online sales, ensuring long-term growth.
Email marketing involves sending targeted emails to promote products, services, or information. It’s used to build relationships, keep customers informed, offer promotions, and engage audiences. It helps nurture leads, attract new patients, and secure professional referrals.
Content marketing involves creating, publishing, and distributing valuable, relevant content to engage a defined audience. It builds brand authority, drives traffic, and generates leads, ultimately achieving business growth through consistent, effective content creation and distribution.
We design and build websites that look beautiful and are highly optimized for conversions. We think about your business goals and your visitors’ emotional needs and the questions they want answered, and design and build accordingly.
Starting with our own medical device business, we’ve learnt what it takes to achieve a positive ROI with your marketing, and ours.
