The word ‘branding’ can be confusing. Essentially, your brand is a blend of visuals, tone, messaging and insight into your customers that helps create a successful marketing plan.
The goal is to connect with sleep-focused customers and potential customers — increasing conversion rates, and yielding a great return on your investment.
The Discovery Phase
A strategic analysis in the first phase will look at your current customers, then create a strategy that integrates your goals for your sleep industry business. Since your brand needs to connect with your customers, it’s critical that you understand your customers.
You’ll be asked important questions about you and your sleep industry business:
- What makes your business special?
- What makes you an expert?
- What do you envision?
- How will your business be successful?
- What are the current pain points in your business?
- Who are your top 3 competitors?
- What is your area of opportunity?
- How can you use your strengths?
- Why would a customer come to you?
- Who are your customers?
- What are their emotional drivers?
- What are their needs and challenges?
- What are their pain points?
Think about existing or favorite customers when doing these exercises
Your Brand Story Provides Inspiration
Why did you start your sleep industry business? What was your inspiration? What is your goal?
Your brand story and your vision for your business will drive your identity including web design, graphic design, copywriting, photography. Your brand strategy blends your ideal vision, your current customers, potential customers, and other elements that guide your success. Identifying your customers’ pain points allows you to understand the customer journey. Improving the customer experience is a critical factor in polishing your overall brand.
The Somnowell Marketing Team Can Help
Our team has helped many sleep industry businesses just like yours, to create and implement that brand identity through all elements — website, social media, marketing, advertising. The team will guide you through the discovery phase to understand your unique selling points, then create the marketing and advertising elements that yield a significant return on investment.
If your healthcare business could benefit from a well-developed marketing and advertising plan, let’s talk.
