Website traffic plateaued because prospective patients couldn’t immediately see practice location details
The TwentyOneDental team was using local SEO campaigns to attract new patients. But prospective patients who searched for cosmetic treatments online weren’t consistently seeing the practice’s profile in the top 3 results on Google Maps. This created friction in the buyer’s journey that caused website traffic to plateau and impacted the practice’s ability to deliver significant growth.
Commercial Director Mark Anthony Rayner’s ultimate goal was to increase demand for treatments such as implants, Six Month Smiles and general dentistry. Understandably, he also wanted to market the practice’s exceptional customer experience. TwentyOneDental uses state-of-the-art digital technology and equipment to provide high quality results in a tranquil environment where patient comfort is their main objective. But as long as TwentyOneDental wasn’t immediately visible during local searches for its key procedures patients would struggle to access the award winning practice.
Appear among the top results on Google Maps by continually optimising the practice website for location-based searches
Now TwentyOneDental ranks highly in local searches for ‘teeth-whitening Hove’ and other valuable search terms. Rather than relying on prospective patients to click through to see more local search results on Google Maps, the practice is clearly and immediately visible in the top 3 results. This ensures TwentyOneDental can be seen by patients during ‘near me’ local searches in particular.
Mark Anthony uses Somnowell Marketing to deliver the complete solution and the specialist dental agency is 100% accountable for its success. It developed the local SEO and direct-to-patient marketing strategles with the goal to exceed the expected growth goals. Its solution includes creating and managing highly targeted paid social campaigns that highlight the practice’s premium customer experience; continually optimising the website for voice search, and improving page loading speeds and responsiveness.
A fully private dental clinic based in Brighton & Hove
increase in unique monthly
website visitors in 3 months
leads generated in 2 years
new patient leads generated
on average each month
average cost per lead £38.13
leads generated for general dentistry, orthodontics, implants, and cosmetic dentistry
of Ad clicks resulted on a lead
total people reached in 2 years
of paid search activity
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