Launching a brand new dental practice and website in a competitive location during Covid and lockdowns meant that generating enough new patients quickly was critical to the success of this new business.
L&Y Dental’s founders had a strong background in Dentistry and business operations. But launching a brand new private dental practice into a community where there were several well established competitors, compounded by Covid and the lockdowns of early 2021, meant that they needed to find efficient ways to get their name out and establish trust and credibility with their local audience quickly.
The initial objective was to generate new patients, either those looking for a new dentist locally, or people searching for treatments such as Invisalign and implants.
Understandably, they also wanted to raise awareness of the new practice more generally to local patients too, and market their intention to develop a dental care centre where patients are number one priority, maintaining the community ethos and providing various payment options for patients so they can afford high quality dental treatments.
But as long as L&Y Dental wasn’t immediately visible during local searches for its key procedures, patients would struggle to access the new practice.
Appear among the top results on Google Search and Google Maps by continually optimising the practice website for location-based searches.
Now, L&Y Dental ranks highly in local searches for their Practice name and other valuable treatment search terms. Rather than relying on prospective patients to click through to see more local search results on Google Maps, the practice is clearly and immediately visible in the top 3 results. This ensures L&Y Dental can be seen by patients during ‘near me’ local searches in particular.
L&Y Dental uses Somnowell Marketing to deliver a complete solution to generate new patients, and the specialist dental agency is 100% accountable for its success. It developed the local SEO and direct-to-patient marketing strategies with the goal to exceed the expected growth goals. Its solution includes creating and managing highly targeted paid social campaigns that highlight the practice’s premium customer experience, continually optimising the website for search, and improving page loading speeds and responsiveness.
unique website visits from paid
advertising campaigns
new patient leads captured
conversion rate (clicks > leads)
average cost-per-lead
new patient leads generated for “new dentist”,
Invisalign and implant treatments
growth of average user session duration
keywords ranked increased from 2 – 22 in 3 months
Starting with our own medical device business, we’ve learnt what it takes to achieve a positive ROI with your marketing, and ours.
