Do-it-yourself marketing proved time-consuming and wasn’t generating enough high-quality leads
Dr Tasleem Ahmed was successfully generating leads for Longwood House Dental Care, but was finding it challenging to Increase the number of new patients for specific treatments, such as implants, Invisalign and clear braces, She found herself spending hours of her valuable time self-managing digital marketing campaigns with limited results.
Her ultimate marketing goals Included increasing awareness of her credentials and the CPD events she holds for local dentists. Dr Ahmed has been recognised by the Leading Physicians of The World for her leadership and achievements in the field of dentistry.
Understandably, she wanted to also gain an edge over her local competitors by marketing Longwood House’s high standards of customer experience. But with these and other priorities placing more demands on her time, how could she continue managing the practice’s digital marketing by herself?
Out-source digital marketing and create an overarching strategy that improved lead quality and increased awareness among patients and dentists
Now Dr Ahmed and her team have a clearly defined marketing strategy for Longwood House. She used Somnowell Marketing to create the solution and execute on it in less than 4 weeks. This wrapped the 3 core requirements of direct-to-patient marketing. event marketing and brand awareness Into one overarching strategy with distinct deliverables and outcomes.
In line with these goals, the agency team continually optimises the practice’s website and content assets to improve online visibility and enhance the customer experience. They created speciallst landing pages for highly targeted Facebook, Google Ads and Pay-Per-Click campaigns. These have significantly increased the number of leads coming from these channeis for key dental treatments.
Dr Ahmed now has an overview of the metrics that matter the most to her practice, including which channels are best at generating new patients. This knowledge empowers her to make astute financial predictions about where to focus her spend to generate a higher return on her Investment.
Specialist Dentist and Implant Practice situated in Ilford, Essex
leads generated in 12 months
leads generated for general dentistry, orthodontics and implant treatments
of ad clicks generated a lead
people reached in 12 months
of paid search activity
total people reached in 2 years
of paid search activity
Starting with our own medical device business, we’ve learnt what it takes to achieve a positive ROI with your marketing, and ours.
