Lack of brand awareness led to high value patients choosing local competitors for aesthetic treatments
Kalyani Dental Lounge was relying on long-established ways of generating new patients for its cosmetic procedures with limited success. Prospective patients had few ways of discovering the practice and learning about its treatments, and were naturaly favouring local competitors with a stronger online presence. Clinical Director Dr Michael Tang wanted his practice to become the preferred choice in Glasgow for patients wanting invisalign. Botox treatments, dental Implants and teeth in a day Implant surgery, bone and soft tissue grafting, and sinus liftlng were also a core part of the practice’s value proposition that more patients needed to be aware of. What could Dr Tang do to successfully attract high value patients to his premium cosmetic treatments?
Use a multi-channel approach to serve highly targeted content to high value audiences
Dr Tang is now engaging high value patients on their preferred channels, at a time when they’re most receptive to his messages and in a tone that resonates with them. This multi-channel approach has significantly increased Kalyani Dental Lounge’s brand awareness. Patients can now learn about the practice and its life-enhancing aesthetic treatments through targeted social campaigns, personalised email and other content that is tailored specifically to their stage of the buyer’s journey.
Dr Tang used Somnowell Marketing to design and implement the overall strategic solution. The agency continually optimises the practice’s website, its social channels and paid campaigns. Kalyani Dental Lounge’s team receives regular updates from the agency about what has been achieved and ongoing recommendations about how the practice can gain greater marketer share from local competitors. Now his digital performance is consistently improving, Dr Tang is free to carry out more and more of the treatments he is passionate about performing.
A boutique dental clinic situated within the heart of Glasgow City Centre
new patient leads generated on average each month
leads generated in 9 months
of ad clicks resulted in a lead
people reached in 9 months of paid search activity
increase in unique monthly website visitors in 10 months
leads generated for Implants and Invisalign treatments
Starting with our own medical device business, we’ve learnt what it takes to achieve a positive ROI with your marketing, and ours.
