Tom and his team wanted to get back to the web traffic levels they had experienced before August 2018 and even earlier. They use Somnowell Marketing to develop an ongoing, highly optimised direct-to-patient digital marketing strategy and campaign to increase online sales of Home Sleep Studies. To recover and exceed their previous page ranking, they also use them to implement best practice SEO and develop a new website that would drive conversions by truly improving the customer experience.
The initial design and creation of the digital marketing campaign and SEO strategy was quickly finished in four weeks and went live in January 2019. Far from being ‘set and forget’, it continues to be optimised and adjusted for ongoing improvement and to maximise Intus Healthcare’s return on investment.
Now, sleeptest.co.uk ranks as the first organic search result in Google search in the UK for “home sleep test”.
Intus Healthcare has been helping people with Sleep Disordered Breathing (SDB) for many years, supported by a number of e-commerce and educational websites.
Intus cater for both private-paying individuals across Europe and supply numerous NHS Hospitals and sleep clinics with equipment throughout the UK.
longer average session durations
growth in new users
reduced cost-per-sale
more pages viewed/session
reduction in bounce rate
ongoing increases in Domain Authority score each month
referring domains grown from 66 – 114
increased average time on page
growth in sessions
increased website conversions
increased conversion rate
improved page load speeds from over 7 seconds to under 3 seconds
increased positions of 40 keywords within first 3 months
number of keywords ranking in top 3 results
improved from 0 – 14
Starting with our own medical device business, we’ve learnt what it takes to achieve a positive ROI with your marketing, and ours.
