Somnowell Marketing initially launched the Ohio “Take the Micron Challenge” campaign to build direct consumer engagement and awareness. This was followed by a Pennsylvania “Request a Sample” lead generation campaign with a comprehensive 4-step email nurture sequence developed in Klaviyo to maintain prospect engagement.
Finally, we implemented an Ohio remarketing campaign targeting users who had previously engaged with the challenge campaign, presenting them with a lower-commitment sample request approach to capture additional value from existing awareness.
We focused on landing page optimization, multi-platform creative testing across Google Ads and Meta, and continuous performance refinement to maximize conversion rates while maintaining cost efficiency throughout the campaign duration.
HTL-STREFA is a leading manufacturer of high-quality diabetes care products, supplying insulin pen needles and syringes under the Droplet brand. The Droplet Micron represents breakthrough innovation as the thinnest and shortest pen needle ever developed, designed to reduce injection anxiety and improve patient compliance.
Peak conversion rate achieved
Cost per ‘Sample Request’ conversion in remarketing campaign
Total ‘awareness-focused’ conversions from top-performing creative asset
Consistent Google Ads conversion rates during peak periods
Starting with our own medical device business, we’ve learnt what it takes to achieve a positive ROI with your marketing, and ours.
