How to establish awareness and presence for Eastern Medtech’s CGM services in a competitive healthcare landscape, generating new diabetes patient leads from across North and South Dakota.
At the outset, Eastern Medtech faced the challenge of introducing CGM services to consumers who may not have been actively seeking a new DME supplier. The primary obstacles included educating potential users about their Service, building momentum in a crowded diabetes care market, and validating demand and cost of new patient acquisition across the different geographic regions.
Develop a sophisticated digital advertising strategy harnessing Meta ads across North Dakota and South Dakota, utilizing interconnected campaigns to maximize reach and validate different conversion approaches.
Somnowell Marketing initially launched a ‘broad match’ campaign across the 2 States, designed both to build direct consumer engagement and awareness, and to generate new patient leads. This was followed around 1 month later by a remarketing campaign.
Finally, we implemented a separate remarketing campaign targeting users who had previously engaged with an earlier campaign in the New England States, but had not proceeded, capturing additional value from existing awareness.
We focused on Meta ads optimization, audience types, creative testing and continuous performance refinement to maximize conversion rates while maintaining cost efficiency throughout the campaign duration.
Eastern Medtech is an innovative medical device company that specialises in products for the healthcare industry. Their mission is to create and supply high-quality solutions for a range of medical needs. The company’s focus on user-centric design and cutting-edge technology allows them to provide products that are both effective for healthcare professionals and comfortable for patients, ultimately improving health outcomes and quality of life.
Markets: North Dakota and South Dakota
New patient leads from across North Dakota and South Dakota generated in 6 months, derived from a modest advertising budget.
Additional patient leads generated from the remarketing campaign targeting people who had engaged with a historic campaign run in the New England States.
Impressions (the number of times their Meta ads were seen by this audience)
Link clicks, taps or swipes on the ad’s text, profile icon and name, CTAs etc
Ad reactions (Likes, emotions)
Starting with our own medical device business, we’ve learnt what it takes to achieve a positive ROI with your marketing, and ours.
