A highly competitive market resulted in a lack of new patients and caused revenue to decline
Antwerp Dental Group’s Royston practice in Hertfordshire, needed to attract more new patients each month. They decided to implement a digital marketing strategy to increase awareness of the practice and its treatments and Increase visibility when new patients were searching online. The ultimate goal was to generate new patient appointments for their main dental procedures. Raj and his team are committed to providing exceptional, high quality dental services and clinical care to patients in a timely manner. But as long as the business’s online visibility suffered, their opportunity to assist patients was also affected.
Use a direct-to-patient digital marketing strategy and campaign to find and educate new patients about the practice and its exceptional standards of customer care
Raj and his team used Somnowell Marketing to create the initial design of the digital marketing campaigns in just 4 weeks. This included designing, building and launching a series of microsites that reflected Antwerp Dental Croup’s main dental treatments. Traffic was then directed to these microsites using a set of highly targeted Google Ads campaigns. The campaigns are continually optimised and Raj and his team receive monthly calls to ensure the practice is receiving the maximum return for its investment. He also used Somnowell Marketing to provide sales training for the practice’s reception team, so they were best placed to deal with the increase in new patient enquiries generated by the digital marketing campaigns.
Established in 1999, Antwerp Dental Group owns 11 private Dental Practices in Cambridgeshire and Hertfordshire.
new patient leads generated in 2 years
general dentistry leads
orthodontic leads
teeth whitening leads
invisalign leads
implant leads
new patient leads generated on average each month
conversion on web form enquiries
of website visits resulted in a phone call
average cost-per-lead £33.04
the increase in new patients has helped
Antwerp Dental Group to recruit an additional practitioner for this location
Starting with our own medical device business, we’ve learnt what it takes to achieve a positive ROI with your marketing, and ours.
